A mailing from the Yiddish Book Center, an Amherst, Massachusetts-based cultural nonprofit dedicated to translating and promoting Yiddish books, is sitting on my desk.  The oversized envelope contains  a fundraising letter and various enclosures.

Emblazoned across the front of the envelope is the large word “Yiddish,” followed by the legend, its second word highlighted:

“Our last chance to keep it alive forever!”

Someone really should buy these folks a bus ticket to Williamsburg.